Love by design.
The name's Choo-ri-lov,
but you can call me Ant.
Shaping and sharpening brands with a healthy dose of sideways thinking, best practice design, and a touch of BS*.
*Behavioural science, obviously…
Trader’s delight.
Uplift to the moon.
CAPABILITIES
Brand & identity
01 /Don’t worry, no cows involved. From full positioning and creative direction of a new venture, to reorientation and revitalisation of an existing identity that hasn’t matured alongside a business.
And while it’s always fun to see mock-ups of swag in a brand design deck, the top priority is always ensuring that the final product is a hard-working part of any enterprise.
Digital with a pulse.
02 /Good digital design has little to do with aligning pixels. It’s a messy interplay of human quirks, optimising choice-architecture, knowing the big impact of little things, and, above all, a bit of heart.
By taking the time to understand your target audience and the conversation or interaction or transaction you intend to facilitate, I’m committed to making a digital experience that fulfils its intended purpose.
Creative campaigns
03 /My digital focus gives me a bit of a unique POV on making creative campaigns that cut through the noise and engage target audiences, even if the executions are more traditional. Beyond the concept-stuff, I’ve got the production knowhow to cover OOH, pre-roll, direct marketing, spatial activations, recurring content series, or digital executions. Even campy rap videos summarising the state of the economy. Seriously.
